A Comprehensive Study on Social Commerce in Social Networking Sites

Pathological Use of Social Networking Sites in Mothers (A Quantitative and Qualitative Study) 

The present article seeks to investigate how pathological use of social networking sites (SNS) in mothers is related to their marital satisfaction,  mother-child relationship, and children’s behavioral problems. This study had a mixed methods research design with quantitative and qualitative components. In the quantitative part with correlational design, 323 mothers who had preschool children w...

E-Commerce Advertising in Social Networking Sites and Implications for Social Commerce

The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...

Social Relationship Factors Influence on EWOM Behaviors in Social Networking Sites: Empirical Study: Taiwan and Vietnam

This study provides insight into how social relationship factors influence on electronic Word-of-Mouth (EWOM) behaviors in social networking sites. By using the sample from Taiwan and Vietnam college students who spend more time on social networking sites, we investigate these determinants of EWOM behaviors such as social capital, trust and interpersonal influences, and compare the results betw...

A Functional Approach to Social Networking Sites

Social Engineering in Social Networking sites: How Good becomes evil

Social Engineering (ES) is now considered the great security threat to people and organizations. Ever since the existence of human beings, fraudulent and deceptive people have used social engineering tricks and tactics to trick victims into obeying them. There are a number of social engineering techniques that are used in information technology to compromise security defences and attack people ...